Before we are able to watch as real Trendwatchers, we need to know some terms, which are frequently used in the work field .

Rodgers’ Adoption Curve

First, I want to make you acquainted with Rodgers’ Adoption Curve. This theory explains the implementation of Trends to the population. Keep your eyes on the Innovators and Early Adopters. They will pass on new developments to the other groups, who are called in Rodgers’ Adoption Theory. The Adoption process goes like this:

DESTEP

DESTEP is the abbreviation used for the words: Demography, Economy, Sociology, Ecology, Technology and Politics. The DESTEP helps Trendwatchers to explain their findings. With the DESTEP they create a broader view of the public on a specific topic.

Demography

Economy

Sociology

Technology

Ecology

Politics