The world is shifting
In June I published the blog post ‘Togetherness’. In the blog post I asked the following question: “In the past, possessions gave people prestige and status. Today, people’s status depends on experiences and knowledge. But how is one’s status determined in the future?”
Today I would like to share my answer with you. Meet the Challenge Economy.
We move from an Experience Economy to a Challenge Economy. This means that people want to be challenged during their leisure time so that they can learn. They want to do activities that change something a bit. They connect their leisure time with ‘meaning’. Their leisure behavior contributes to the personal development of a person.
Do you find it important to challenge yourself? And what kind of challenges are we talking about?
If we understand these questions, we can translate the answer into products and services (microtrends). These products and services stem from values and needs (macro trends). That will be our new starting point for discovering new answers of new questions.
Are we asking the right questions to create untold stories?
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