Let Us Talk about Bread, Baby A new micro trend we see in our society is bread. After the anti-bread movement, we believe more and more in old-school basic products – products we have used during our whole history, according to traditional methods made by hand. The government policy changes, we got better indication…
New Way of Choosing (Het Nieuwe Kiezen, 2015) What Rudy van Belkom introduces ‘Het Nieuwe Kiezen’. He launched his website in September 2015. On the website, you can answer ten questions about political legislation with different argument positions matched with visions from Dutch political parties. In the Rudy wants to show the Dutch…
Back to Basic After the trends “trends” in the food world (“trends” actually more likely to hypes), we want to go back to our fundamental roots. We lost our grounded feeling. The roots, our foundation, are mostly at the basis of cultural habits and traditions. After a while enjoying the super food trends, we ache…
Centre Island – Together we will win it all (Amsterdam, 2017) What Centre Island is the fourth island of the district IJburg, established in the town of Amsterdam. With the new Island, Amsterdam wants to achieve new housing, because of the population growth in Amsterdam. One part of the housing will be designed…
New reasons to work Jongen mensen vinden het steeds belangrijker om op een plek te gaan werken die van maatschappelijk belang zijn. Volgens de Tegenlicht documentaire ‘Rendement van Geluk’ zijn woorden als geluk en maatschappelijk verantwoord belangrijk binnen het ondernemen. Succes en in sommige gevallen zelfs geld lijken aan de uitkomst van het ondernemen voorbij…
PLAY! = Promote with Love an Active You The Demographic ratios between young- and old people are changing. In 2047, 26 pro cent of the population will be sixty-five years old or older. In 2012, just 16 pro cent of the Dutch population was sixty-five years old or older. As you can see this…
SSSTTT, In the silence, you will notice … (the Light Salon, 2017) Imagine the world, in which money isn’t the most important object of status and wealth anymore. The society has turned the concept of wealth upside down after years of rethinking and re-answering the question; what is wealth? What does the world really…
New materials New and sometimes a little bit strange raw materials to create future innovations. Innovations keep coming. Innovators always try to refresh (renew) old stuff into something new which works more efficiently and raises the Quality of Life of the consumers. The same goes for material. It appears that there are many new developments…
Fulfilling Micro Trend ‘Fulfilling’: products, services, people, animals and robots, which we use to fulfil our lonely feelings. Have you ever felt lonely and thought that you could not do anything about that feeling? I promise you these days of loneliness will disappear. People began to think about solutions for loneliness, when elderly shared…
Dutch Design Week This year was my first year at the Dutch Design Week. I was curious, so I made a three-day trip out of it. I was able to take a look at everything. At the Dutch Design week in Eindhoven designers show their new stories through their created pieces. As a soon-to-be Trendwatcher…
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